Tracks How it works Opportunity cost About Send me your situation
Embedded sales leadership for B2B companies

Build a sales operation you can rely on.

Whether sales still depends heavily on the founder or an existing team is not converting consistently, I work inside your live pipeline to improve the process, strengthen deal execution, and build a practical system your company can keep using.

Two routes to stronger sales
Sales Engine Build

Move critical sales knowledge out of one person’s head and into a working commercial system.

Sales Team Performance

Improve how an existing team qualifies, progresses, reviews and closes complex opportunities.

DM

A sales operation you can manageClear process, stronger execution and a repeatable operating rhythm.

Two tracks, equal importance

Start with the situation your company is in

The diagnosis determines the right track. Both engagements are built around active opportunities and the realities of your current sales operation.

Sales Engine Build

Sales still depends too heavily on the founder

The founder holds the relationships, runs the most important conversations and steps in whenever a deal becomes difficult. The approach may work, but it limits capacity and makes sales difficult to delegate, manage and forecast.

  • Sales process and pipeline structure
  • Qualification and deal-stage criteria
  • CRM and operating cadence
  • Roles, responsibilities and first-hire profile
  • Documented sales playbook
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Sales Team Performance

The team is active, but results are inconsistent

Deals stall, discovery remains superficial, forecasts are unreliable and each salesperson follows a different process. The work focuses on the specific behaviours and execution gaps affecting current opportunities.

  • Deal and capability baseline
  • Live opportunity reviews
  • Discovery and qualification improvement
  • Role-play and targeted coaching
  • Consistent deal-review rhythm and team playbook
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Where sales breaks down

Two common situations require different interventions

Sales depends on one person

In many companies, the approach to sales still lives largely in the founder’s head. Important relationships, deal judgement and commercial knowledge are difficult to transfer to another person.

A team exists, but execution varies

In other companies, salespeople are already in place, but there is no consistent way to qualify, progress and review opportunities. Performance depends too heavily on individual habits.

Both situations require hands-on work inside the company’s actual pipeline, with the intervention adapted to the specific commercial environment.

How it works

Hands-on work inside your pipeline

The engagement is built around current opportunities and observable sales behaviour. The exact baseline and intervention depend on which track applies.

1

Diagnose

Review the pipeline, sales process, deal quality, roles and capabilities to establish where performance is breaking down.

2

Improve

Work weekly on active opportunities, sales conversations, account strategy, qualification, next steps and internal alignment.

3

Embed

Document what works, introduce a consistent operating rhythm and leave the company with a system it can continue using.

Why Fabian

Current enterprise experience, applied directly to your business

Current operator experience

I continue to manage complex enterprise opportunities across EMEA, so the work reflects how companies are buying and selling today.

Limited client roster

I work with a maximum of three clients at a time, allowing me to remain directly involved in each engagement.

Extensive global experience

More than 20 years across Asia-Pacific, the Americas, Europe and the Middle East, with hands-on experience working with Fortune 500 companies.

A baseline matched to the situation

Founder-led engagements are assessed across process, pipeline, roles and commercial structure. Existing teams are assessed across deal execution, process consistency and sales capabilities.

Opportunity cost

Put a directional value on the current constraint

Use observable inputs from your own situation. The output is a starting point for discussion, rather than a promise of recoverable revenue.

Estimate the value of founder sales activity that could realistically be delegated or systemised, while retaining the involvement that matters in complex deals.

15 hours
€80
60%
€0 Estimated annual value tied up in delegable sales work
Per week: €0
Per month: €0

Some founder involvement remains valuable. This calculation applies only to the share that could reasonably move into a repeatable process or another role.

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Professional headshot of Fabian Szijarto
About

Fabian Szijarto

Fabian is an enterprise B2B sales professional based in Budapest, currently managing strategic accounts across EMEA. His experience spans more than 20 years across Asia-Pacific, the Americas, Europe and the Middle East, including banking, banking technology, solutions consulting and complex enterprise sales.

He works with a deliberately limited number of B2B companies across two areas: building a sales operation where sales still depends heavily on the founder, and improving the performance of teams that are already in place.

MBA — University of Liverpool Design Thinking — MIT Sloan Executive Education

Where is your sales operation getting stuck?

Whether the issue is founder dependence, inconsistent team performance or a combination of both, the first conversation is used to understand what is happening in your pipeline and whether I can contribute.

Send me your situation